This season, the XR Studio collaborated with LSU Athletics on the campaign to share with the world the record breaking statistics of Jayden Daniels' performance as Quarterback of the LSU Tigers.
Combining extended reality film techniques in our LED volume with the know-how of their amazing film and marketing team led to the video above. Here's a look behind the scenes:
The video was shown in Times Square during the campaign, and was shared and seen millions of times around the world as part of a larger marketing campaign to support Jayden's nomination.
This new relationship brings together the best commercial video groups on campus, empowers LSU Athletics with a state of the art film studio, and our students with exposure to incredible creators and opportunities to make breathtaking portfolio pieces. We can't wait to see what comes next!
